VIDEO: Whole Foods Market Offers List of Local Maui Products

Posted by Wendy Osher

Maui Media toured the new Whole Foods Market in Kahului today that will become the chain’s first Maui store when it officially opens on February 24th.  The 26,366 square-foot store will offer an array of natural and organic health and body care products.  The inventory includes products from 44 local farmers, 29 of which are Maui based.  The vendor list is even larger with more than 200 Hawaii vendors being used to stock shelves, 60 of whom are locally based Maui producers.

Courtesy Photo: Whole Foods Market Kahului.

Local products include orchids by Fragrant Orchids of Maui, jams and jellies by SoMoor, kombucha by Maui Kombucha and more.

“Whole Foods Market celebrates the great variety of local businesses and farms in Hawai`i that grow and make wonderful food, drink and body care products. We are delighted to continue to expand our selection of special local products for our shoppers’ enjoyment,” said Claire Sullivan, Whole Foods Market’s vendor and community relations coordinator.

“Opening our first Maui store presents a particularly exciting opportunity to support and highlight Maui producers, especially those in the farming and ranching community who contribute to the unique beauty and agricultural character of this island.” added Sullivan.

Much of the healthy kale and chard at the Kahului store’s produce department is grown at Rice Farms in Kula. Since 2006, Tom Rice has worked to create a diversified farm on his family property, learning which crops are happiest in the cool, sunny Upcountry climate.

Courtesy Photo: Whole Foods Market Kahului.

Located in Ulumalu in north Maui, Fragrant Orchids of Maui will supply the company’s Kahului store with a selection of potted orchids. The orchids will also be available for shipment to family and friends on the mainland.

Since 1997 joy’s place has been offering meals on Maui’s south shore in Kihei, driven by a commitment to helping individuals achieve optimum health by serving food that has been simply prepared using fresh, organic ingredients. Whole Foods Market Kahului will be the second outlet for the line of live foods recently created by Joy and her partners Joe and Tyua. These live foods are nutrient-dense, plant-based foods that have been crafted without exposure to high temperatures, so they’re high in flavor, color and nutrition.

Pala`au, which means to heal with plants, is a line of Maui-made body care products that will be available at the Kahului store. They are based on a foundation of traditional beliefs, techniques and ceremonial processes from Hawaiian and Amazonian healers. Owner Stephanie Montanez creates and brews the products by hand in small batches on full moons. She makes them with focused herbal intentions, controlling their vibrancy, potency and freshness.

Maui producers whose items will be available at Whole Foods Market Kahului include:

  • Healing Dragons (vog tea)
  • Pala`au (body care)
  • Bee Kine (surf wax)
  • Rainbow Ridge Farm (goat milk soap)
  • Kula Herbs (soap)
  • Noni Biotech (noni juice)
  • Top Maui Restaurants (restaurant guidebook)
  • Aftersea Aesthetics (glass water bottles)
  • Ali`i Kula Lavender (lavender culinary creations)
  • Surfing Goat Dairy (goat cheese)
  • Maui Brewing Co. (beer)
  • Tedeschi Vineyard (wine)
  • Maui Cattle Company (beef)
  • Scott McKay (kiawe wood)
  • Anuhea Farms (asparagus)
  • Coca Farms (veggies)
  • Evonuk Farms (herbs and beans)
  • Fresh Island Herbs (vegetables & citrus)
  • Greenleaf Farm (yacon)
  • Zuhair Tamimi (tomatoes)
  • Hali`imaile Pineapple Co. (pineapples)
  • Hana Fresh (vegetables)
  • Hana Herbs and Flowers (pohole fern)
  • Kahanu Aina Sprouts (sprouts)
  • Kanoa Enterprises (taro, luau leaf & chili peppers)
  • Kapalua Farms (vegetables & fruit)
  • Kula Country Farm (strawberries, onions & daikon)
  • Kula Grown Organic Produce (zucchini, cucumber & lettuce)
  • Kumu Farms (papaya, herbs, tomatoes & pesto)
  • Kupa`a Farm (vegetables & fruit)
  • Maui Farmers Cooperative Exchange (cabbage & other vegetables)
  • Ono Organic Farms (tropical fruit)
  • Rice Farms (kale, chard & other vegetables)
  • Waipoli Hydroponic greens (watercress & lettuce)
  • Yee’s Orchard (mangoes)
  • Fragrant Orchids of Maui (orchids)
  • Howard’s Nursery (potted plants)
  • I.N. Komoda Orchids (orchids)
  • Maui Floral (protea)
  • Maui Tropicals & Foliage (tropical flowers)
  • Paradise Flower Farms (lei & tuberose)
  • The Maui Farm (potted herbs)
  • CAKEbakery (cookies, muffins & cakes)
  • Foods4Life (vegan baked goods)
  • Maui Kombucha (kombucha)
  • Ono Gelato (gelato)
  • Coffees of Hawai`i (coffee)
  • Ka`anapali Estate (coffee)
  • Creations by Vasi (salsa)
  • Maui Taro Burgers (taro burgers)
  • Joy’s Place (raw food)
  • Kihei Ice (ice)
  • Maui Pure Island Products (cleaning products)
  • Roselani (ice cream)
  • SoMoor (jams & butter rum sauce)
  • MauiBrand (sugar)
  • Maui Jams & Jelly (jams & jellies)
  • Maui Upcountry (jams & jellies)

Whole Foods Kahului Cultivates Partnership with The Maui Farm

The soon to open Whole Foods Market at the Maui Mall in Kahului has established a partnership with the non-profit agency: The Maui Farm.

Photo Courtesy Whole Foods Market/The Maui Farm

As part of the partnership, the store will hold a Community Support Day in which five percent of its net sales from Wednesday, March 3, 2010 will go to The Maui Farm.  The funds will help the nonprofit group nurture individual and family self-sufficiency through farm-based, family style residential programs.

“The Maui Farm is planting seeds and growing families, contributing to a stronger community by teaching healthy values and environmental stewardship. We encourage all of our program participants to nurture not only themselves, but the land and the ocean, and the people, plants and animals around them,” said Paula Ambre, executive director, The Maui Farm. “We are excited to work with Whole Foods Market, whose own beliefs are very much in harmony with our own, to help provide a safe, rich and nurturing environment for Maui’s youth and families.”

The Maui Farm is a nonprofit organization that provides family-style residential programs for individuals and families in transition to self-sufficiency. Since 1993, The Maui Farm has provided long-term group home programs serving foster youth and other youth with emotional and behavioral challenges with hands on-experiential activities.

In 2006, The Maui Farm began offering a family strengthening program for homeless families which includes transitional housing and an array of life skills training.  Today, the agency continues to grow its services for the Maui community by offering training programs and farm-based experiential activities programs for interested community groups serving youth and families.

Whole Foods Market team members will also volunteer at The Maui Farm on Thursday, February 11, to help harvest and plant seeds for an herb garden.  The Maui Farm will be selling herb starts in the store’s floral department.

Whole Foods Market’s Maui store will be the company’s second Hawai‘i location. The 26,366-square-foot store is on-schedule to open February 24 at 9 a.m. with the brand’s signature bread breaking ceremony.

Whole Foods Market to Celebrate Grand Opening of First Maui Store

Whole Foods Market announced today that it will open its first Maui store in Kahului at Maui Mall, February 24. Doors will open at 9 a.m. with the company’s traditional bread breaking ceremony and the first 200 shoppers who spend $50 or more will receive a free reusable bag. The tote is exclusive to Whole Foods Market’s Kahului store and depicts a pineapple, representing Hawaiian hospitality and Maui’s deep agricultural history.

“We look forward to joining the Maui community and invite residents to visit the store and take part in our exciting lineup of activities and giveaways,” said Ray Stockton, Whole Foods Market Kahului, store team leader. “A great introduction to Whole Foods Market is our popular value tours, which will start on Sunday, February 28.”

Whole Foods Celebrates Grand Opening of First Maui Store on February 24, 2010. Photo by Wendy Osher.

Other activities planned for opening week include:

Thursday, February 25, 2010:  The first 50 shoppers to sign up for Whole Foods Market’s e-newsletter will receive a free $10 Whole Foods Market Gift card. To sign up, visit the store’s Healthy Eating Booth, located in the produce department.

Friday, February 26, 2010:  Maui residents can take advantage of an early morning pick-me-up with Whole Foods Market’s free coffee giveaway! On Friday, the first 200 shoppers who enter the store will receive a free Whole Foods Market coffee tumbler and free cup of coffee.

Saturday, February 27, 2010:  Those who missed the grand opening day celebration can go back in time and take advantage of the store’s opening day gift with purchase promotion. The first 200 shoppers who spend $50 or more on Saturday can score a free reusable shopping tote, exclusive to Whole Foods Market’s Kahului store.

Sunday, February 28, 2010: Head down to Whole Foods Market to take advantage of the store’s Sandwich Sunday. Shoppers who purchase a custom-made sandwich from the store’s prepared foods department can choose between a container of free potato salad or macaroni salad (4 ounces) while supplies last.


Maui’s first Whole Foods Market is expected to create 140 new jobs within the community when it opens in Kahului next year.

The Whole Foods Market on Maui is under construction and is slated to open at The Maui Mall in the spring of 2010. Photo by Wendy Osher.

The Whole Foods Market on Maui is under construction and is slated to open at The Maui Mall in the spring of 2010. Photo by Wendy Osher.

The 26,266 square foot store at the Maui Mall is set to open on schedule in the Spring of 2010, becoming the brand’s second Hawaii location.

The company opened its first Hawaii store at the Kahala Mall in September 2008 and has plans for two additional Oahu Stores in the future.  The Ward Centers location is scheduled to open next year, and the Kailua store is scheduled to open in the fall of 2010.

Founded in 1980 in Austin, Texas, Whole Foods Market is recognized for its natural and organic selection.  It became America’s first national certified organic grocer, and was named “America’s Healthiest Grocery Store” in 2008 by Health magazine.

The company also announced today the selection of Ray Stockton as the Maui store’s team leader.

Stockton, who has overseen operations at Whole Foods Market’s Kahala Mall store since its opening in September 2008, will transition to Maui and be responsible for managing daily operations, purchasing and customer service.

Prior to joining Whole Foods Market, Stockton worked at Gelsons Market in Pacific Palisades, California. He has been with Whole Foods Market for four years.

“I look forward to working with the Maui community and introducing them to Whole Foods Market’s natural and organic selection and variety of great local products,” said Stockton.

In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada, and the United Kingdom.

(Story and Photos by Wendy Osher © 2009)