VIDEO: Whole Foods Market Offers List of Local Maui Products

Posted by Wendy Osher

Maui Media toured the new Whole Foods Market in Kahului today that will become the chain’s first Maui store when it officially opens on February 24th.  The 26,366 square-foot store will offer an array of natural and organic health and body care products.  The inventory includes products from 44 local farmers, 29 of which are Maui based.  The vendor list is even larger with more than 200 Hawaii vendors being used to stock shelves, 60 of whom are locally based Maui producers.

Courtesy Photo: Whole Foods Market Kahului.

Local products include orchids by Fragrant Orchids of Maui, jams and jellies by SoMoor, kombucha by Maui Kombucha and more.

“Whole Foods Market celebrates the great variety of local businesses and farms in Hawai`i that grow and make wonderful food, drink and body care products. We are delighted to continue to expand our selection of special local products for our shoppers’ enjoyment,” said Claire Sullivan, Whole Foods Market’s vendor and community relations coordinator.

“Opening our first Maui store presents a particularly exciting opportunity to support and highlight Maui producers, especially those in the farming and ranching community who contribute to the unique beauty and agricultural character of this island.” added Sullivan.

Much of the healthy kale and chard at the Kahului store’s produce department is grown at Rice Farms in Kula. Since 2006, Tom Rice has worked to create a diversified farm on his family property, learning which crops are happiest in the cool, sunny Upcountry climate.

Courtesy Photo: Whole Foods Market Kahului.

Located in Ulumalu in north Maui, Fragrant Orchids of Maui will supply the company’s Kahului store with a selection of potted orchids. The orchids will also be available for shipment to family and friends on the mainland.

Since 1997 joy’s place has been offering meals on Maui’s south shore in Kihei, driven by a commitment to helping individuals achieve optimum health by serving food that has been simply prepared using fresh, organic ingredients. Whole Foods Market Kahului will be the second outlet for the line of live foods recently created by Joy and her partners Joe and Tyua. These live foods are nutrient-dense, plant-based foods that have been crafted without exposure to high temperatures, so they’re high in flavor, color and nutrition.

Pala`au, which means to heal with plants, is a line of Maui-made body care products that will be available at the Kahului store. They are based on a foundation of traditional beliefs, techniques and ceremonial processes from Hawaiian and Amazonian healers. Owner Stephanie Montanez creates and brews the products by hand in small batches on full moons. She makes them with focused herbal intentions, controlling their vibrancy, potency and freshness.

Maui producers whose items will be available at Whole Foods Market Kahului include:

  • Healing Dragons (vog tea)
  • Pala`au (body care)
  • Bee Kine (surf wax)
  • Rainbow Ridge Farm (goat milk soap)
  • Kula Herbs (soap)
  • Noni Biotech (noni juice)
  • Top Maui Restaurants (restaurant guidebook)
  • Aftersea Aesthetics (glass water bottles)
  • Ali`i Kula Lavender (lavender culinary creations)
  • Surfing Goat Dairy (goat cheese)
  • Maui Brewing Co. (beer)
  • Tedeschi Vineyard (wine)
  • Maui Cattle Company (beef)
  • Scott McKay (kiawe wood)
  • Anuhea Farms (asparagus)
  • Coca Farms (veggies)
  • Evonuk Farms (herbs and beans)
  • Fresh Island Herbs (vegetables & citrus)
  • Greenleaf Farm (yacon)
  • Zuhair Tamimi (tomatoes)
  • Hali`imaile Pineapple Co. (pineapples)
  • Hana Fresh (vegetables)
  • Hana Herbs and Flowers (pohole fern)
  • Kahanu Aina Sprouts (sprouts)
  • Kanoa Enterprises (taro, luau leaf & chili peppers)
  • Kapalua Farms (vegetables & fruit)
  • Kula Country Farm (strawberries, onions & daikon)
  • Kula Grown Organic Produce (zucchini, cucumber & lettuce)
  • Kumu Farms (papaya, herbs, tomatoes & pesto)
  • Kupa`a Farm (vegetables & fruit)
  • Maui Farmers Cooperative Exchange (cabbage & other vegetables)
  • Ono Organic Farms (tropical fruit)
  • Rice Farms (kale, chard & other vegetables)
  • Waipoli Hydroponic greens (watercress & lettuce)
  • Yee’s Orchard (mangoes)
  • Fragrant Orchids of Maui (orchids)
  • Howard’s Nursery (potted plants)
  • I.N. Komoda Orchids (orchids)
  • Maui Floral (protea)
  • Maui Tropicals & Foliage (tropical flowers)
  • Paradise Flower Farms (lei & tuberose)
  • The Maui Farm (potted herbs)
  • CAKEbakery (cookies, muffins & cakes)
  • Foods4Life (vegan baked goods)
  • Maui Kombucha (kombucha)
  • Ono Gelato (gelato)
  • Coffees of Hawai`i (coffee)
  • Ka`anapali Estate (coffee)
  • Creations by Vasi (salsa)
  • Maui Taro Burgers (taro burgers)
  • Joy’s Place (raw food)
  • Kihei Ice (ice)
  • Maui Pure Island Products (cleaning products)
  • Roselani (ice cream)
  • SoMoor (jams & butter rum sauce)
  • MauiBrand (sugar)
  • Maui Jams & Jelly (jams & jellies)
  • Maui Upcountry (jams & jellies)

Whole Foods Kahului Cultivates Partnership with The Maui Farm

The soon to open Whole Foods Market at the Maui Mall in Kahului has established a partnership with the non-profit agency: The Maui Farm.

Photo Courtesy Whole Foods Market/The Maui Farm

As part of the partnership, the store will hold a Community Support Day in which five percent of its net sales from Wednesday, March 3, 2010 will go to The Maui Farm.  The funds will help the nonprofit group nurture individual and family self-sufficiency through farm-based, family style residential programs.

“The Maui Farm is planting seeds and growing families, contributing to a stronger community by teaching healthy values and environmental stewardship. We encourage all of our program participants to nurture not only themselves, but the land and the ocean, and the people, plants and animals around them,” said Paula Ambre, executive director, The Maui Farm. “We are excited to work with Whole Foods Market, whose own beliefs are very much in harmony with our own, to help provide a safe, rich and nurturing environment for Maui’s youth and families.”

The Maui Farm is a nonprofit organization that provides family-style residential programs for individuals and families in transition to self-sufficiency. Since 1993, The Maui Farm has provided long-term group home programs serving foster youth and other youth with emotional and behavioral challenges with hands on-experiential activities.

In 2006, The Maui Farm began offering a family strengthening program for homeless families which includes transitional housing and an array of life skills training.  Today, the agency continues to grow its services for the Maui community by offering training programs and farm-based experiential activities programs for interested community groups serving youth and families.

Whole Foods Market team members will also volunteer at The Maui Farm on Thursday, February 11, to help harvest and plant seeds for an herb garden.  The Maui Farm will be selling herb starts in the store’s floral department.

Whole Foods Market’s Maui store will be the company’s second Hawai‘i location. The 26,366-square-foot store is on-schedule to open February 24 at 9 a.m. with the brand’s signature bread breaking ceremony.